Facebook is growing.
I don't just mean its number of monthly active users (which is now over 1 billion people), I'm talking about Facebook as a company. They are growing and maturing in ways that are great news for advertisers and small business owners. With the recent much-publicised IPO, many investors voiced concerns about Facebook's ability to monetise and Facebook has responded by putting serious effort into attracting advertisers from both ends of the spectrum, from big brands to small business.
What does that mean for Australian small business owners? It means initiatives like the Facebook Small Business Bootcamp.
Cairns was selected to host the very first Small Business Bootcamp, run by Facebook on Friday at the Rydges Tradewinds. I was asked by Facebook to present sessions in two of the seven speaking slots, one on "How to create a Facebook Ad campaign for your business", and another on "How to sell products and services on Facebook".