Social Media Campaigns | Visual Obsession

Best Online Marketing Campaign

Winner | Panasonic Eclipse Live by Solar Power | 2013

Winner | Tourism Australia - Vote the Reef | 2012

Bob Hale Award - Best Advertising Campaign Across All Media

Winner | Tourism Australia - Vote the Reef | 2012

Winner | Ergon Energy - Powersavvy | 2011

Best Digital Marketing Campaign - Corporate

Finalist | Kristy Vallely's Website | 2016

Best Online Editorial / Blog Post

Winner | Imperfect Mum Website | 2012

Engage social media marketing carefully with a solid risk-managed strategy and statistics tracking to ensure a high Return on Investment (ROI). We are a Cairns social media marketing and advertising agency developing social media strategies with a risk managed approach and social media statistics tracking reports, assessment, review and monitoring. We provide social media training, workshops, seminars, mentoring and presentations. It is important to develop a mix across the right social networking sites. Develop a Facebook marketing strategy with Facebook app development and Insights on Facebook advertising costs.

Optimise your Google+ rankings with Google Plus marketing strategies. Engage YouTube videos, channels, subscribers, video responses, promoted videos and Trueview with a solid YouTube strategy. Learn about tweets, hashtags and trending topics on Twitter. Enable location-based mobile checkins using Foursquare Cairns or Facebook Places. Connect with corporate clients on LinkedIn, and market yourself with photos on Instagram or Pinterest.

True Conversations Series

True and Kristy Vallely, a.k.a. ‘the Imperfect Mum,’ are collaborating to produce a series of videos to provide accurate, honest information on the subjects that women in Australia really want to talk about. A series of online polls were conducted on Facebook to determine what women in Australia really wanted to know more about when it came to their health. By far the most requested topic was Libido, so the this is...

Facebook Social Media Bootcamp

Cairns was selected to host the very first Small Business Bootcamp, run by Facebook at the Rydges Tradewinds. Chris Gillis, Visual Obsession's Online Marketing Manager was asked by Facebook to present sessions in two of the seven speaking slots, one on “How to create a Facebook Ad campaign for your business”, and another on “How to sell products and services on Facebook”. The first session was a very hands-on...

My Health Record Facebook Campaign

Visual Obsession was contracted to provide a Facebook social media marketing for Northern Queensland Primary Health Network. In mid-2016, Northern Queensland was chosen as a destination to trial the Australian Government's new health record keeping system: My Health Record. We created a campaign that let people know that all north Queenslanders were being issued a My Health Record, and that they had until a certain...

Imperfect Mum - Social Media Marketing

Kristy Vallely’s blog The Imperfect Mum is about a mother of three sharing her personal experiences: the good and the bad. The campaign was an instant success, with the blog attracting over 5,244 page views and the website receiving 2610+ visits in the first 15 days: Today, thousand of people use the site weekly. In addition to designing and developing all platforms for Kristy’s online presence, Visual Obsession has...

Kasa Por Yarn - Social Media Campaign

Kasa Por Yarn is a Queensland Government funded radio play aired on radio 4MW in the Torres Strait and stars indigenous silver Logie winner, Aaron Fa’aoso. Visual Obsession helped Kasa Por Yarn widen their radio play’s audience and reach with a dynamic, viral, social media campaign incorporating a WordPress blog and the social networks most favoured in the target indigenous communities. Visual Obsession created...

Social Media World Forum Singapore

Visual Obsession attended the Social Media World Forum in Singapore, and had the privilege of meeting speakers from Facebook, Nokia, Samsung, BMW and other international big names. We discovered how Social Media is working for them, what kind of innovation is happening in the space, and what they are doing to leverage it effectively. Interestingly, many of the strategies that these big players use can be taken and...

Trust Based Marketing Seminar

Visual Obsession gave a presentation on Trust Based Marketing at the Austropex Seminar. As a social media marketing agency in Cairns, we have seen social media efforts fail so many times when they are not grounded in a solid marketing strategy or focused on a clear goal. At Visual Obsession we are committed to offering strategies and solutions, not just individual products and services. This video is a quick...

Social Media

Social Media has some incredible benefits over a standard website. A website is a monologue; social media is a dialogue. Users look at your website; users connect with social media. You can target ads for your website by keywords; but ads for social media by user's interests. It is hard to gain word-of-mouth referrals to your website; but every connection on social media acts as a referral to their entire network...

Social Media Professional Development

Visual Obsession have given presentations on technology and education at various speaking occasions, including the “Ocean to Outback” nutrition seminar for QLD Health. Social Media is a new paradigm of online communication. Instead of shouting at your audience from a cluttered advertising space, you can develop an open dialogue, improving your professional image and exponentially increasing loyalty. Many perceive...

Take 10 to Get Tested Today!

n 2016, the Queensland government identified an outbreak of Sexually Transmissable Infections in Indigenous Australians: particularly those living in rural or remote communities. Visual Obsession was contracted by the Tropical Public Health Service (TPHS) in Cairns to develop a public awareness campaign that was to be spread on social media. Of particular concern was Syphillis, a serious infection that can cause...