Kasa Por Yarn is a Queensland Government funded radio play aired on radio 4MW in the Torres Strait and stars indigenous silver Logie winner, Aaron Fa’aoso.
Visual Obsession helped Kasa Por Yarn widen their radio play’s audience and reach with a dynamic, viral, social media campaign incorporating a WordPress blog and the social networks most favoured in the target indigenous communities. Visual Obsession created Facebook, Bebo, Twitter and YouTube fan interaction profiles, developed a direct SMS marketing interface and promoted Kasa Por Yarn’s social media pages and blog with targeted Facebook advertising and direct SMS marketing.
Visual Obsession’s Kasa Por Yarn social media campaign has been an enormous success gaining over 2000 fans on Facebook alone within the first week of launch.
