Because the main demographic for this community is mothers 20+, we were asked to create a logo that was sassy, glamorous, royal and feminine... a completely new look when compared to other mummy blogs out there that looked very boring, old-fashioned and pastel. We used metallic golds, sparkles and a crown inside placed inside of a crest (for that "princess" feel), a slightly un-hinged imperfect letter "r" and a shiny pink ribbon for extra femininity and fun.
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